Concept Fashion Store
Concept Fashion Store (CFS) is a chain of clothing shops that has 15 branches across Flanders and Brussels. What was CFS’ request? “The world is changing at a fast pace. With that in mind, we would like to see a new, pioneering interior for our shop in Lochristi.” King George looked after the entire restyling of the 1,250 m2 shop. The theme? Floriculture, featuring a real vertical garden with a height of 8 m, horticulture greenhouses, a 10m tree, tunnel greenhouses and much more, which all take visitors on a journey through this region’s glorious past. Even the changing rooms are entirely in line with this theme. In late 2014, the interior design of this shop was crowned with the ‘World Retail Award’, a top international prize awarded to CFS Lochristi in London. The shop ranked first in a category that included prestigious competitors such as Oscar De La Renta Milan, Max Mara London, and Lafayette Beijing.