Hotel design YALO by King George named best hotel design of 2022 in Belgium
17-03-2022
Since October 2022, Yalo Boutique Hotel in the heart of Ghent has been the hotspot of the Artevelde City. Creative agency King George from Sint-Niklaas & Amsterdam worked for no less than 4 years to make this hotel push the boundaries on the Belgian market in terms of both concept and interior design. That they succeeded in doing so was demonstrated early this week when a professional jury declared their design as ‘Best New Hotel Design 2022’ during the New Hotel Awards 2022 in Antwerp.
The best hotel design of 2022
The New Hotel Awards 2022 selected Yalo from all the new Belgian hotels completed in 2020 and 2021, naming it the ‘Best New Hotel Design 2022.’ With this award, King George outshone other new hotels from brands like Radisson, Van der Valk, and Marriott in terms of interior design. The jury praised the agency for its innovative approach to the hotel scene, creating a design that strikes a balance between luxury, rock ‘n’ roll, and a touch of vintage. Each of the 92 rooms has its own unique identity that is interpreted differently throughout the entire hotel concept. Currently, the agency is working on the Yalo Rooftop Bar, which is set to open its doors later this spring. Innovative design is also expected here. Creative Director Nicolas Block of King George said, “With Yalo, we wanted to create a cosmopolitan place that could be in Paris, London, or Tel Aviv. Successfully fluctuating between locals, business people, and tourists in a hotel concept has never been achieved in Belgium before. Six months after opening, we can see that Yalo is a restaurant and bar with a hotel, not the other way around. And that is unique in the Belgian market.”
"6 months after opening, we establish that Yalo is a restaurant and bar with hotel, and not the other way around. And that's unique on the Belgian market."
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Nicolas Block
Creative director King George
Not one, but two awards
YYalo also won prizes for their bar with the award for “Best New Hotel Bar 2022. The bar and restaurant were also decorated by King George, but of course it is also the cocktails served under the direction of Joeri D’Heuvaert (winner of Diageo World Class Bartender of the Year) that could tempt the jury.
For King George, it is not the first time their developed concepts have won awards. The agency has already won several awards in London for retail concepts as well as several Belgian Event Awards for experience events organized for their clients.
ABOUT KING GEORGE
King George is a creative agency located in a former carpet factory in Sint-Niklaas. In addition to its office in Belgium, it also has a branch in Amsterdam and specializes as a BENELUX agency in interior, design, architecture, and food. They create digital and physical stories for companies such as Quick-Step, Akzo Nobel, and Nestlé in the fields of (digital) marketing, public relations, social media, graphic & web, and interior design. King George also has its own lunch and event café beneath its office building, which was named the ‘second most beautiful interior in the world’ at the World Interior Awards in London in 2018.
