‘It’s lonely at the top’
What are the odds of running into someone at a restaurant or cafe today with whom the spark will instantly fly? The idyllic picture we all dream of seems increasingly difficult in a world like today – where, despite the overkill of dating opportunities, there have never been so many singles. Consequently, the romantic soul is increasingly looking for a professional nudge. Especially for those who are successful in life, a successful love nest proves difficult to build, Annemieke Dubois knows. “It’s lonely at the top,” it turns out. In the eye of the coronastorm, she founded Jade & Jules, a high-end matchmaking agency that caters to the affluent businessman. King George co-marketed Jade & Jules from naming and strategy to branding.
