Alessi — Events

For the launch of Alessi’s new ‘Circus’ collection by Marcel Wanders Studio, the Italian design brand Alessi wanted to organize a global PR event in Amsterdam, inviting the top three written press representatives from their 20 most important countries. King George was tasked with full end-to-end organization in collaboration with Marcel Wanders Studio, covering everything from the location and set dressing to guest transfers and accommodations. The event was broadcast live to all distributors worldwide. The result was an experiential event with a capital ‘E’: collections coming to life, magicians, roller skaters, circus acts, catering, and more. It marked the successful launch of the Alessi Circus Collection.