Coca-Cola Honest T

100% natural and organic, that’s Coca-Cola too. For the launch of the sub-brand Honest Tea, the Coca-Cola Company was looking for a creative PR launch that would activate the right consumer target group. King George was in the mood for summer vibes and gave flavor to the new concept by organizing three Summermarkets in Ghent, Antwerp, and Liège. Each time, about ten local entrepreneurs were invited for a pop-up market. All products sold had to reflect the same brand values as Honest Tea itself: natural and organic. Thanks to a lot of buzz from influencers and the written press, Honest Tea was positioned in the market in an original way.