Larmuseau

Larmuseau is a specialist in “sneeuwballen” since 1913 – a kind of praline with a pastry base, a layer of chocolate, and powdered sugar. In its third generation, Larmuseau was acquired by a young entrepreneur who tasked King George with kneading a new brand identity and brand experience. The age-old brand transitioned from bulk packaging to smaller, more luxurious packages that could be sold in confectionery shops. A completely new visual identity and packaging strategy emerged, a piece of artwork baked with love by our graphic experts.