Mercedes-Benz Trucks – My Ride

After Mercedes-Benz Trucks asked us a few years ago to take on their marketing and communication strategy in the Benelux region for the next five years, the brand’s trucks are coming down the avenue. Among other things, we thought about how Mercedes-Benz Trucks could create more awareness among truck drivers. We got into the driver’s head and into his truck cabin, after which the ‘My Ride’ campaign was born. Every driver makes his truck a bit of a home and is often proud of his robust steel steed. Six truckers got the chance to tell their story and were photographed with their ‘My Ride’ in a rough photo shoot. The story – in video and images – was launched and spread and pushed via social media and the Mercedes Trucks channels themselves.