Mercedes-Benz Trucks – My Ride

Mercedes-Benz Trucks has been rolling its trucks down our street for several years now. We pondered how Mercedes-Benz Trucks could create more awareness among truck drivers. We got inside the heads of the drivers and into their truck cabs, which led to the ‘My Ride’ campaign. Every driver turns their truck into a piece of home and is often proud of their robust steel steed. About six truckers had the chance to share their stories after participating in a contest and were then featured in a rugged photoshoot (in a massive photo studio) with their ‘My Ride.’ The result: videos, photos, and blog articles that were subsequently distributed through social media and the monthly newsletter to engage the trucking community.