Verberckmoes — Branding

After nearly 70 years of experience as a furniture store, Verberckmoes wanted to offer something more: something more human, lively, with a focus on personalized service from their in-house interior architects. Following a subtle rebranding (to maintain brand recognition), but with a touch of strategic creativity from King George’s madness, customers today know the delightful offerings Verberckmoes has in store. Through social media and the biannual magazine, the human aspect, the personal choices one can make, and current color and material trends are vividly conveyed through mood boards, motion designs, and photography.