Sneak - Graphic

Buying the latest sneakers while sipping a drink at the bar – such an out-of-the-(shoe)-box concept demands an equally innovative exterior and interior. Our team crafted a modern branding approach with recurring color blocks (white, electric blue, and peach) on all various mediums, from shopping bags to gift certificates. To ensure that their online identity aligns with their aesthetic, King George constructed their original website.

The shop’s ambiance immediately grabs attention, while the custom-made black steel wall rack and the lightbox with quotes serve as eye-catchers. The bar area was adorned in the brand’s colors, featuring a tiled bar.