Archimundo — Branding & graphic design

Archimundo is a network organization that brings architects together on journeys to countries with fascinating architectural projects. After a successful initial collaboration in which King George developed the branding for ‘The Chile Expedition,’ the company decided to enlist royal help once again.

Destination: Texas! This time, Archimundo traveled to the United States to explore the architectural wonders of the region. King George’s graphic geniuses were tasked with providing the trip with a complete concept and the right branding. Under ‘The Texas Road Trip,’ the journey took on an All American vibe, with all elements (from name tags to notebooks and a map) meticulously designed. Because a healthy dose of fun was a must, disposable cameras in the same style were even created. With the colors of the Texan flag and a nod to the work of American artist Donald Judd, the trip took on a lively character.