For once, renovation specialist Jef Peeters himself needed renewal – in the form of a fresh identity and branding that perfectly encapsulated their high-quality and stylish character. With this mission and ambition in mind, King George renamed the agency Carson, named after the famous Downton Abbey butler. The new baseline – Renovation as a service – also emphasises what the company stands for: exclusive and all-round service. The new, minimalist house style reflects the individuality, quality and exclusivity Carson puts into every project. Raw and pure yet elegant and high-end, King George immerses the agency in a new individuality. The striking 3D icon, composed of two semi-circles, is an additional element that can be integrated into any layout for extra stopping power.