— Experience events
The Belgian company Cras positions itself as the wholesale supplier for carpenters, offering a range of materials, including screws, insulation materials, and primarily wood in various forms. To celebrate its 145th anniversary, Cras organized an in-house fair to showcase itself and its partners in a beautiful and detailed manner. That’s where King George came into the picture.
To bring the event to life, the creative minds at the agency conceived and developed a complete concept called ‘Inside Out.’ While in seven different and well-thought-out zones, the company’s offerings and partners were presented, visitors were astounded upon arrival by a structured ‘product forest.’ This consisted of several wooden structures entirely made from Cras materials. In a creative way, customers and guests were introduced to Cras and its offerings.