— Press relations
In a previous chapter, ixina primarily thrived in the Wallonian market but aspired to expand its reach. As the Belgian leader in fitted kitchens, it sought greater recognition in Flanders while keeping a watchful eye on its Walloon market. ixina turned to King George, where an extensive network of Dutch-speaking and French-speaking press connections was found. Clippings in both Flemish and Walloon media, along with strategically matched influencers, orchestrated a harmonious mix and match strategy.