La Lorraine — Social content
La Lorraine scattered breadcrumbs on the path to The Royal Kingdom, and yet they never found their way back home; they’ve been lingering with King George for some years now. As Belgium’s largest industrial bakery, La Lorraine initially approached us to create content for a B2B magazine with a storytelling approach aimed at their customers but from a journalistic perspective. The copy team kneaded interesting stories, the graphic design team poured the batter into a beautiful content magazine, and the sandwich was ready! Meanwhile, blog posts complement their website as social content.