The King is always a connoisseur of fine wines, especially when he and his royals played a part in the birth of a wine brand. Nobel is a prime example. This vineyard is nestled in Lochristi, where the fertile soil yields exquisite white, red, and rosé wines. Our copywriters conceived an apt name, drawing inspiration from King Nobel, the character in the first tale of Reynard the Fox, set in the vicinity of Ghent. The graphic design team then gave Nobel a fitting visual identity. When two royal names unite – King George and Nobel – it could only result in an elegant brand identity, with variations in color and logo usage for all the wines.