When a company needs support on various fronts, Panama is ready as a strong partner. From large-scale events to fully developing brand activations, Panama serves as the connecting link between the brand and the customer.
To clarify Panama’s story and showcase the company on the public stage, King George developed a new brand identity. The foundation and necessary building blocks were already in place, but the concept was pleasantly refreshed and given new life. The existing logo was made more modern, and the colors were given a brighter shade. The result is a dynamic branding that fully aligns with Panama’s identity and mission.