Verberckmoes — Brand Strategy

After almost 70 years of experience as a furniture shop, Verberckmoes wanted something more: more human, more vibrant, with a focus on personal service from their in-house interior designers. After a subtle rebranding (so as not to lose sight of brand awareness), but with a dollop of solid strategic whipped cream from King George’s madness, customers today know what goodies Verberckmoes has in store. On social media and via the semi-annual magazine, the human touch, the personal choices you can make and the current colour and material trends are made clear with mood boards, motion designs and photography.