Levis — Pop-up Brouckèreplein Brussel

As an activation for the launch of a new Levis Ambiance collection for both press and influencers, King George set up a pop-up as a creative hub on Place Brouckère in the heart of Brussels. More than 30 influencers received an invitation to do something around creativity in fashion, food and design during the 60 days the house was open. Among others, Sofie Valkiers, Wim Ballieu and Tiany Kiriloff organised events for their social followers. The result was a lot of media attention in print and online. King George’s successful idea was repeated in Amsterdam in the form of ‘Flexa House’ – the counterpart of Levis in the Netherlands.