Balls & Glory
Balls & Glory, the meatball that has become a fixture on the streets of many Flemish city centres in almost ten years’ time. King George put this meatball on the menu with a clever strategy as sauce and a name to literally sink your teeth into. ‘Filled with things we love, served with glory’ became the premise around which the storytelling of Balls & Glory has revolved for almost a decade. King George – then also in its early years – helped define The House of Stoemp & Ballekes’ strategy.