Coupe Colonel
— Copywriting
The visionaries behind Paradocs Productions were in search of a new, original identity and found it in the capable hands of King George. Renamed as Coupe Colonel – after the dessert of the same name made from lemon sorbet and a splash of vodka – the rebranding had a clear red (or rather icy) thread that wonderfully colored the entire company.
The spicy identity of Coupe Colonel is also carried through in the brand new website copy. With a playful tone and references to the delightful dessert (without being too cliché), the copy is concise but especially powerful. As the tagline suggests, it packs a punch.
![](https://kinggeorge.land/wp-content/uploads/2023/06/Coupe-Colonel-project-website-6-1620x1080.jpg)
![](https://kinggeorge.land/wp-content/uploads/2023/06/Coupe-Colonel-project-website-20-1-1145x1080.jpg)
![](https://kinggeorge.land/wp-content/uploads/2023/06/Coupe-Colonel-project-website-3-1620x1080.jpg)
![](https://kinggeorge.land/wp-content/uploads/2023/06/Coupe-Colonel-project-branding-4.jpg)
Interested? Contact us!
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