The visionaries behind Paradocs Productions were in search of a new, original identity and found it in the capable hands of King George. Renamed as Coupe Colonel – after the dessert of the same name made from lemon sorbet and a splash of vodka – the rebranding had a clear red (or rather icy) thread that wonderfully colored the entire company.
The spicy identity of Coupe Colonel is also carried through in the brand new website copy. With a playful tone and references to the delightful dessert (without being too cliché), the copy is concise but especially powerful. As the tagline suggests, it packs a punch.