The visionaries behind Paradocs Productions were in search of a new, original identity and found it in the capable hands of King George. Renamed as Coupe Colonel – after the dessert of the same name made from lemon sorbet and a splash of vodka – the rebranding had a clear red (or rather icy) thread that wonderfully colored the entire company.
Once the new brand identity and website were complete, it was time to introduce the result to the world. Using a short launch motion in the new brand style, distributed across almost all social media channels, everyone was primed for the new and improved Paradocs Productions. The launch campaign was further developed through a series of short introductory videos that presented the company as a whole.