Dolce Gusto — Experience event
In December 2019, the first NESCAFÉ Dolce Gusto coffee with the King George blend was brewed: an enticing pop-up on Meir in Antwerp. The press and influencers were invited to the early morning press event #koffiekater to enjoy a warming morning boost. King George’s PR experts carefully selected the press and influencers, and the venue was adorned with some of King George’s brand guidelines, featuring ‘straight out of bed’ pillows as a photo wall, a cozy bar, and a shop. Following this, the pop-up opened its doors to the general public during the Christmas season.