Levis — Colour of the Year 2018
— Experience events
King George always takes its clients and their guests to the most diverse places for the ultimate experience, such as having lunch amidst hundreds of cacti. Every year, trend agency AkzoNobel Aesthetics – the parent company of Levis Paint – announces the Color of the Year, and King George is responsible for organizing the event. In 2018, with ‘Desert’ as the chosen color, King George once again thought out of the box. The Levis Colour of the Year event for press and influencers took on a Lawrence of Arabia theme: from accessories to food, all set within a greenhouse where events rarely take place.