Levis — Herr Seele
— Experience events
In the dead of night, a shop in the Antoine Dansaert street in Brussels was evacuated after which two living rooms turned up decorated with Levis Paint. The goal: a guerrilla pop-up event that would generate media attention and activate consumers. For two days, artists Herr Seele and Denis Meyers created art with Levis paint after which their work was auctioned off for charity during Music For Life. The event received extensive media coverage on VRT, VTM and national newspapers.