Levis — Paint Pot on Lamp Post
As a Belgian market leader, it’s okay to literally put yourself in the spotlight once in a while. To celebrate the fifth anniversary of Levis Ambiance collection, King George literally went big with an XL paint pot on a lamp post. The pole itself was wrapped as if the paint was dripping down to the paving stones. The installation received international attention in design magazines and blogs, including Frame and Design Boom. More than that, the pop-up concept has since been immortalised on the cover of a book on guerrilla marketing.