Our copywriter was given nearly complete carte blanche for Yalo Boutique Hotel – a project that King George orchestrated from start to finish. With the strategic narrative as a briefing, the cosmopolitan rock ‘n’ roll story with a twist flowed effortlessly from her pen. Fun and daringness were in abundance, which perfectly aligned with the intended narrative. From long copy for the website, room guide, and press releases to short copy for all possible mediums. Yalo was brought to life word by word, both in Dutch and English.