— Strategy

What was once a non-place shopping centre in the heart of Ghent became, through King George, a hybrid hotel concept unparalleled anywhere in Belgium. Hotel, restaurant, bar, meeting venue… It’s all of that in a well-shaken hybrid cocktail that tastes like more. A well thought-out strategy puts Yalo squarely in the market with a concept we know from London, Paris or New York.

Interested? Contact us!

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