Spending hours and hours scrolling on social media too? We know the feeling. Although it’s a great opportunity for your company as well! Behind every social media post or advertisements passing by, is set a fine piece of digital thinking. Anyone who has ever wondered how it’s possible that he or she sees that particular ad, will get a strategic and well thought-out answer.
Social media is an important part of your marketing strategy as a brand. It is the word-of-mouth advertising of the 21st century, aligned to your digital story. With a social strategy, over social content to social campaigns, we think it through.
You only set up a campaign when the strategy and content has been fully determined and your target audience is clear. A social campaign goes beyond merely posting something on social media and making it an ad. We ensure a targeted transition from inspiration on the one hand to the commercial component on the other. Ready to achieve results?
Your target group decides the content you’ll create. Easy, right? At least if it’s thought through properly. At King George we think about how we can tell a strong story visually and in copy on social media that is not a pure commercial message. Today, social content stands for inspiration via challenges on TikTok, stickers on stories, memorable moodboards in the Instagram feed, catchy videos on YouTube…
Social strategy is the online extension of your overall brand and marketing strategy. Who is the target group? On which channels are they present? What interests them? Nobody escapes Big Brother’s spying eye on social media. With all this interesting information, our social geeks create a theoretical framework containing content, kpi’s and objectives.