You only set up a campaign when the strategy and content has been fully determined and your target audience is clear. A social campaign goes beyond merely posting something on social media and making it an ad. We ensure a targeted transition from inspiration on the one hand to the commercial component on the other. Ready to achieve results?
Your target group decides the content you’ll create. Easy, right? At least if it’s thought through properly. At King George we think about how we can tell a strong story visually and in copy on social media that is not a pure commercial message. Today, social content stands for inspiration via challenges on TikTok, stickers on stories, memorable moodboards in the Instagram feed, catchy videos on YouTube…
Social strategy is the online extension of your overall brand and marketing strategy. Who is the target group? On which channels are they present? What interests them? Nobody escapes Big Brother’s spying eye on social media. With all this interesting information, our social geeks create a theoretical framework containing content, kpi’s and objectives.