King George wins a Silver Effie Award


King George is once again winning awards! Effie Belgium has awarded a Silver Effie Award to the Lay’s “Iconic Restaurant Flavours” campaign. A fruitful collaboration with Lay’s, OMD Belgium, Fitzroy, and Native Nation led to one of the most successful and innovative campaigns of 2021. King George handled PR & Activation during the campaign, contributing to the launch of the three new flavors in 2021: Pizza Hut Margherita, Subway Teriyaki, and KFC Original Recipe Chicken.