New client alert

V-ZUG sets foot at King George.


Precision, innovation, and technological expertise – in a nutshell, that’s V-ZUG. The Swiss company represents high-end household appliances that push and expand the boundaries of the existing. While V-ZUG has already gained strong international recognition, the company was looking for a suitable PR partner to successfully conquer the Belgian market.”

Swiss ingenuity at home

From designer refrigerators to elegant wine coolers, and from powerful steam ovens to quiet dishwashers, V-ZUG takes everyday household appliances to the next level. In addition to minimalist Swiss design, it is their high technological expertise that sets them apart from other players.

As a leading market leader in Switzerland, V-ZUG now also offers its products abroad, targeting specific premium segments. The unique combination of high-quality design and innovative technology is appreciated internationally by interior, design, and cooking enthusiasts. This includes Belgium, where V-ZUG was able to establish a presence thanks to King George.

Pr, the way to our heart

Through an extensive communication campaign, the brand was successfully launched with the Belgian press. Afterward, the real work began. The PR experts at King George provide V-ZUG with thorough outgoing communication, with a focus on powerful press releases and well-maintained media relations. In this way, not only new products and collaborations are communicated to the outside world, but the values and identity of V-ZUG are also confirmed and strengthened.

The partnership with Swiss company V-ZUG is a successful example of how King George excels both nationally and internationally.