— Press relations
Like a juicy and tender piece of meat, the PR royals placed the brand Barbecook on the press grill and ensured the perfect cooking, because while the Belgian barbecue expert excels in grilling and roasting, King George excels in PR. Sustainable media relationships are combined with beautifully crafted press releases that perfectly showcase the brand’s range and identity, and this has been the case for years within the Benelux region. As the cherry on top – or the gravy on the steak – the successful collaboration is made complete thanks to ‘influencer collabs’. Bon appétit!