Coca-Cola Honest T

— Strategy

100% natural and organic, that too is Coca-Cola. For the launch of sub-brand Honest T, the Coca-Cola Company was looking for a creative PR launch that would activate the right consumer target group. King George was hungry for summer vibes and gave flavour to the new concept by organising three Summermarkets in Ghent, Antwerp and Liège. There, a dozen or so local entrepreneurs were invited each time for a pop-up market. All products sold had to exude the same brand values as Honest T itself: natural and organic. Thanks to a lot of buzz from influencers and the written press, Honest was positioned in the market in an original way.

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