Ethnicraft — Persrelaties

— Press relations

King George consistently strives for highly sustainable customer relationships; the collaboration with the Ethnicraft Group is a successful example of this. Since 2019, King George has not only ensured strong representation of Ethnicraft in the media, but its PR department has also supported the launch of its two subsidiaries: Live Light (a rental service for Ethnicraft design) and Re-Loved (the sale of Ethnicraft furniture that incurred damage during production or transportation).

In addition to sending out press releases and packages, innovations from the three brands are pitched to influential journalists in both Belgium and the Netherlands. For important design exhibitions – such as Salone Del Mobile, for example – King George is also responsible for inviting the press. And when sustainability is the topic of the day, King George shines a spotlight on Ethnicraft. PR at its finest!

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