Lays — Persrelaties
As an international leader in the chip world, Lay’s found its way to King George in the Benelux. In early 2021, the brand launched three new chip flavors inspired by three iconic restaurant dishes from Pizza Hut, KFC, and Subway. Only one flavor would remain on the shelves indefinitely. The PR experts at King George supported the Lay’s Benelux team during the launch, voting, and reveal of the winning flavor. A delicious combination that left everyone licking their fingers!