— Strategy

Trends are fleeting and furniture is also fashionable. The only thing that does retain its authentic beauty throughout your life is parquet. And let that be a USP of Quick-Step. With that in mind, King George worked out a 2019 marketing campaign from photography to copy that communicated that as simply as possible. By dividing the campaign image in two and showing an interior of the past and present, it becomes clear that only parquet has stood the test of time. King George came up with ‘Wood For Life’ in name and concept, fully worked out the photo shoot and styling for it and provided POS materials.

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