In recent years, Quick-Step transitioned from being a pure manufacturer of high-quality vinyl, hardwood, and laminate flooring to a trendsetter that addresses the bigger picture. To kickstart this new perspective on their product, King George took on the Signature vinyl collection. By strategically placing mirrors in predefined settings, the floor is magnified and emphasized. This showcases that the floor dominates various interior styles, from modern to industrial, from dark to light. The connection to interior trends was established, yet the product remained at the forefront.