Studio Beton, as a creative branch of Corthout Beton, excels in crafting high-quality creations in concrete. They are the first (and only) in Belgium to bring elegant design to this otherwise rugged material. With the assistance of King George, they sought a fresh look to launch themselves in the Belgian market.
Developing a brand identity was the first crucial step. The goal was to dress Studio Beton in a refined yet funky outfit that perfectly matched their creative and innovative character. The logo, in particular, received an elegant and modern typeface, providing a stark contrast to the roughness of concrete. The design also nods to the material’s cutting process. To launch the project, the new brand identity was transformed into a creative motion that effectively introduced Studio Beton to the public.