The Circus – Experience Design Theatre
Interieur Kortrijk is the biennial event for the interior and design business, and it’s a true playground for King George. King George turned this vision into reality. The Circus – Experience Design Theatre made its debut during the 2016 Biennale. An impressive retro circus tent was erected next to hall 2 of Kortrijk Xpo. Inside, a circus bar was set up, surrounded by ten shipping containers, each showcasing trend presentations from brands in the King George portfolio, including Quick-Step, Alessi, Duravit, Cosentino, and Niko. During the day, The Circus could be visited alongside the fair, while in the evenings, it became the go-to place for B2B events. Thanks to the PR strategy of the King George team, both print and online media extensively covered the installation.