Levis — Colour of the Year 2022
Corona times killed many in the industry, but even without a big press event, Levis Colour of the Year can be announced with flair. Following a tantalising press release about Bright Skies – the colour of the year 2022 – our interior designers created a concept box for Cocoon Expo. Bright Skies was to herald a new era, a positive future, and the trend box was tailored accordingly. They managed to transform the appeal and vibrancy of Bright Skies into a four-by-four-metre box. It became a white ball pool representing the cloud cover, immersing you in Bright Skies and in happiness. Inside, our copywriter provided a poetic description of the colour to make the experience even more intense.