Levis — Colour of the Year 2022
— Copywriting
— Installations
— Interior
— Strategy
— Installations
— Interior
— Strategy
Corona times killed many in the industry, but even without a big press event, Levis Colour of the Year can be announced with flair. Following a tantalising press release about Bright Skies – the colour of the year 2022 – our interior designers created a concept box for Cocoon Expo. Bright Skies was to herald a new era, a positive future, and the trend box was tailored accordingly. They managed to transform the appeal and vibrancy of Bright Skies into a four-by-four-metre box. It became a white ball pool representing the cloud cover, immersing you in Bright Skies and in happiness. Inside, our copywriter provided a poetic description of the colour to make the experience even more intense.
![](https://kinggeorge.land/wp-content/uploads/2022/04/King-George_Levis_Cocoon_11-720x1080.jpeg)
![](https://kinggeorge.land/wp-content/uploads/2022/04/King-George_Levis_Cocoon_09-955x1080.jpeg)
![](https://kinggeorge.land/wp-content/uploads/2022/04/King-George_Levis_Cocoon_02.jpeg)
![](https://kinggeorge.land/wp-content/uploads/2022/04/King-George_Levis_Cocoon_05-920x1080.jpeg)
![](https://kinggeorge.land/wp-content/uploads/2022/04/King-George_Levis_Cocoon_01.jpeg)
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