For years, Modular Lighting Instruments has been a rebel in architectural lighting, wielding ingenious concepts and boundless imagination, expecting the same creative defiance from its branding and communication partner. We gladly played with fire, reaching far beyond national borders, where the boldest voice wins. King George ensured that the tough boys and girls of Modular L.I. retained their title on numerous (interior) trade shows. Over the years, their collaboration has consistently delivered groundbreaking exhibition booths that, both visually and conceptually, shattered the confines of the known.