Yalo
— Strategy
What was once a non-place shopping centre in the heart of Ghent became, through King George, a hybrid hotel concept unparalleled anywhere in Belgium. Hotel, restaurant, bar, meeting venue… It’s all of that in a well-shaken hybrid cocktail that tastes like more. A well thought-out strategy puts Yalo squarely in the market with a concept we know from London, Paris or New York.