Sint-Niklaas — Graphic Branding

As a true native of Sint-Niklaas, King George has infused color into the chosen strategy for Stad Sint-Niklaas on multiple occasions. At the onset of our collaboration, King George encountered certain limitations within the existing visual identity. However, we transformed these limitations into a clear, functional, and structured yet still recognizable version. It became an optimized iteration, all the while maintaining the original’s distinctiveness. In every campaign, event, or online and offline communication, the visual identity is dynamically and consistently upheld.